Zillow Rentals expands Actively’s proactive sales agents to more teams
Following a four-week pilot, Zillow Rentals is expanding Actively agents that combine account signals and give sales representatives daily priorities and recommended next actions.
AT A GLANCE
Key points
- The rollout follows a four-week pilot at Zillow Rentals.
- Actively reports that more than 80% of recommendations were approved or acted on.
- Actively’s APIs are being extended inside Zillow Rentals’ Sales Hub.
What is changing?
Actively says Zillow Rentals is expanding its proactive AI agents to more sales teams. During a four-week pilot, the agents combined account signals and interaction history from multiple systems into account-level memory, then delivered a short daily priority list and recommended next actions to representatives. Actions remain subject to rep approval; Actively reports that more than 80% of recommendations were approved or acted on during the pilot.
According to the announcement, Zillow Rentals is working with its AI and product teams to connect Actively’s APIs more deeply with its Sales Hub environment. The provider also says the pilot produced meaningful improvements in upgrade and churn signals, but it did not disclose quantified results. The rollout is therefore verified as an expanded production deployment, while performance claims should be treated as provider statements rather than independent measurements.
Explore the original sources
Source date: 10 November 2026.
Published by AI Radar: 10 Nov 2026, 22:13 (Istanbul, UTC+3).
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