Google expands ads in AI Mode to 10 countries
Ads in AI Mode are expanding to 10 new markets, while a multiturn format that places ads in follow-up queries is launching in the US.
AT A GLANCE
Key points
- Ads in AI Mode are expanding to 10 new countries.
- Brazil, Mexico and the UK are planned for the fourth quarter.
- Multiturn ads are launching in the US.
- Ads will carry a Sponsored label.
What is changing?
Google is expanding ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. The company plans to reach additional locales in the fourth quarter of 2026, including Brazil, Mexico and the United Kingdom.
In the United States, Google is launching multiturn ads that can appear in follow-up queries within AI Mode. The company says ads will be clearly labeled “Sponsored” and that it will continue testing new formats for helpfulness and relevance.
According to Google’s internal data, AI Mode queries are three times longer on average than traditional searches. Google also reports similar click-through rates for sponsored and organic product listings; these figures are provider data rather than an independent comparison.
Explore the original sources
Source date: 28 October 2026.
Published by AI Radar: 29 Oct 2026, 03:02 (Istanbul, UTC+3).
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