OpenAI launches verified business profiles and Business Agents in beta
Businesses in ChatGPT beta lets companies verify their profiles, keep product information current, and, for eligible U.S. businesses, talk with customers through Business Agents.
AT A GLANCE
Key points
- Business Hub provides verified profiles and current product feeds.
- Aggregated insights cover mentions, clicks, and discovery topics.
- Business Agents are initially available to eligible U.S. ecommerce and online-service businesses.
What is changing?
OpenAI has introduced Businesses in ChatGPT in beta, giving companies a way to manage how they appear inside ChatGPT. Through Business Hub, eligible organizations can claim and verify their profiles, update contact and service information, and add product feeds with pricing and availability. The Hub also provides aggregated engagement data such as mentions in ChatGPT, website clicks, and discovery topics. OpenAI says it does not share users’ conversations or Business Agent chats with companies.
Eligible verified ecommerce and online-service businesses can build, test, and publish a Business Agent in the United States. These agents answer product and service questions using the business’s information, and the conversation opens separately from ChatGPT’s independent answer with clear labeling. Companies can sponsor the agent and use it as a destination for ChatGPT Ads. Profile claiming is available to eligible businesses where ChatGPT is offered, while Business Agents initially remain limited to specified U.S. categories.
Explore the original sources
Source date: 10 November 2026.
Published by AI Radar: 10 Nov 2026, 22:10 (Istanbul, UTC+3).
FOLLOW THE TOPIC
Topics and tags
Share your discovery.
Send this story to a friend.
Reader comments
What do you think about this development? Share your experience or question. Comments are published after editorial approval.
Your name/nickname and comment become public if approved. Read: Privacy notice.
Loading comments…