Stellantis selects Amperity customer context for AI-assisted personalization
Stellantis will use Amperity to unify brand, vehicle, household and dealer data into trusted customer context for teams and AI agents.
AT A GLANCE
Key points
- Unifies customer signals across brands, vehicles, households and dealers.
- Supports real-time audiences and personalization workflows.
- Vendor reports a Customer 360 proof of concept completed in under three days.
What is changing?
Stellantis selected Amperity’s Customer Data Platform for its customer-data transformation and cross-brand personalization work. The goal is to combine fragmented signals from vehicles, households, dealers, digital interactions and long ownership histories into a consistent customer context.
Amperity says the platform will help teams build audiences, respond to real-time signals and support after-sales, loyalty, personalized messaging and campaign-measurement use cases. Its open, composable architecture is intended to work with Stellantis’ existing data and technology systems.
In a company-reported proof of concept, Amperity ingested millions of records in minutes and created a unified Customer 360 for complex automotive data in less than three days. These are vendor-reported test results; production performance and data quality still require independent monitoring.
Explore the original sources
Source date: 28 October 2026.
Published by AI Radar: 28 Oct 2026, 01:08 (Istanbul, UTC+3). Updated: 28 Oct 2026, 07:21.
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