ChatGPT will test a new ad format during image generation
OpenAI plans to start a visual-ad test in October 2026 for Free and Go users in the US. Ads will be clearly labeled and separate from the generated image.
AT A GLANCE
Key points
- Test limited to Free and Go plans in the US
- Testing planned to begin in October 2026
- Ads labeled and separate from the generated image
What is changing?
OpenAI announced a new visual-ad format for ChatGPT on October 5. Its official announcement says testing will begin later in October 2026 in the US with an initial group of advertisers. The first test covers image-generation flows for people on the Free and Go plans.
Ads will appear during image generation, be clearly labeled and remain separate from the image being created. OpenAI says advertising does not influence ChatGPT answers. This concerns commercial presentation in the interface rather than image-model quality; the announcement does not provide a start date for Turkey or other regions.
Explore the original sources
Source date: 5 October 2026.
Published by AI Radar: 5 Oct 2026, 22:20 (Istanbul, UTC+3). Updated: 7 Oct 2026, 00:05.
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