Pennsylvania requires disclosures for deceptive AI-generated advertising
Pennsylvania’s Act 99 of 2026 requires clear disclosures when AI-generated or significantly modified advertising creates a false perception about a product or service.
AT A GLANCE
Key points
- The governor approved the bill on October 22 as Act 99 of 2026.
- Deceptive synthetic ads across image, video, audio and text will require disclosures.
- The law takes effect 60 days after approval.
What is changing?
Pennsylvania Governor Josh Shapiro approved Senate Bill 806 on October 22, making it Act 99 of 2026. The law requires a disclosure when content generated or significantly modified by artificial intelligence is used in advertising in a way that creates a false perception about the nature, origin or authenticity of goods or services.
The scope covers images, video, audio and text. The notice must be clear and conspicuous, appear in the same medium when the synthetic content is first presented, and—where technically feasible—be extraordinarily difficult to remove. Evidently fictional material, parody, satire, commentary and criticism are exempt.
The law takes effect 60 days after the governor’s approval. Because terms such as “significantly modified” and “false consumer perception” are not defined in detail, enforcement decisions are expected to clarify the practical boundary.
Explore the original sources
Source date: 22 October 2026.
Published by AI Radar: 24 Oct 2026, 22:01 (Istanbul, UTC+3).
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